Analyzing Website Traffic

(C) Michael Rasmussen All Rights Reserved http://www.search-engines-revealed.com Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis. These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site. There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic. The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis. The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been. Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page. If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page. As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign. Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page. After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is. However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations. Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success. Michael Rasmussen is a successful Internet Marketing Consultant and author of many top-selling eBooks. Michael has been marketing online since the early days and he knows what it takes to make money and succeed online. Stop by his Web site and subscribe to his Free monthly newsletter full strategies and techniques for successful web site promotions that can help YOU! Go to http://www.search-engines-revealed.com

Search Engines REVEALED Finally - a step-by-step guide to help you achieve Top Search Engine Ranking in the major search engines. Now you can profit by using same optimization strategies and techniques used by successful site owners! 100% Guaranteed! Click Here For Details

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------

How You Can Create Multiple Streams of Income with Minimum Effort

The singular reason why Netpreneurs fail to succeed on the internet is due to the multiple choices it offers to create wealth online. I have been guilty of it in the past when I started out on the net because I lacked self discipline and joined so many programs that I could barely find time, money or energy to sustain them. Concept of Multiple Streams of Income is excellent but if one looses focus then there is no possibility to succeed on the internet. Our time and advertising budget gets spread out and it reduces the possibility to improve the ranking of our website on the search engines. Fortunately there are few excellent programs on the internet that not only club best programs together but also provide business system and training to succeed on the internet. Netpreneurs must take advantage of these programs when they start out. This is the easiest way to succeed on the internet within shortest period of time.

There are plug in programs that provide entrepreneurs with free Web sites as part of an incentive to affiliates. The best researched opportunities on the internet are integrated into one system on these websites. When you sign up for the system you will be required to sign up for the programs individually. Most of these programs are free to join but some may have a small price tag. The free website that is created for you will have the IDs of your programs embedded in them. Then by advertising and promoting one website it is possible to promote all the opportunities simultaneously. This greatly cuts down your time, effort and costs.


Entrepreneurs who join any or all of the programs start to see a profit right away. It generally takes 24 hours maximum to have your Web site built and visible on the World Wide Web. Each entrepreneur has the liberty to pick her or his own domain name and provides her or his own log. This is prominently displayed at the top of the home page. Another advantage of joining such programs is that they provide their members with online marketing tips and ongoing training to develop skill necessary to succeed online. You will even be able to participate in a members-only online forums to ask questions and get them answered by experts in the field.

By joining a plug in program you are generally provided with your own professionally written e-mail newsletter that will market your company for up to 400 days in a row. This is given to you free of charge. You are also provided with a free auto responder that will automatically send these letters for you to market your business opportunity.

Most plug in programs provide Web site and newsletter marketing program that is very customizable, allowing each entrepreneur to change the promotions and the look of the site and newsletter as she or he wishes.

For a new netreneur or a seasoned professional these plug in programs are the cheapest and most sensible way to start out on the net. Such programs provide you with a complete business system that keeps you focused and provides training not only to you but your downline and business partners thereby ensuring your success in your online venture. There is no hype and you can create multiple streams of income staying focused with the best selected programs on the internet.

To understand this concept fully I will recommend you to read Dotcomology. It is a free e-book on the Science of making Online by Evan Stones who is one of the finest minds on the internet.


Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------

Using Auto Responders To Multiply Marketing Power

One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow up while you do the things that you do best - build your Business and spend time with your family chase your kids around the House.

If you have an auto responder then this artilcle will show you how to make it super-effective. If you don’t have an
autoresponder, you can get one on the internet like the
Getresponse and Aweber. These are one of the best and you can get started for free.

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

Wash-Rinse-Repeat

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it’s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

From the Research Labs: Research shows that, on average, A Prospect Must be Contacted Seven Times before you
have any real chance at closing a sale.

Be In The TOP 10

If you apply this strategy to your Internet marketing
campaigns, you’ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

Unbeatable Auto Responder Success Techniques
Technique 1 - The "Kill Overkill" Technique

You don’t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don’t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters spaced apart by 2-4
days, you’ll keep your prospect aware of your business and
develop credibility over time without being a pest.


Technique 2 - The "My Gift To You" Technique

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information"
which coincidentally mentions your product or service
without seeming like you’re over-selling. If you’re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.


Technique 3 - They’ll Learn/You’ll Earn Technique

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.


Technique 4 - Combo Platter Technique

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.




Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------

Has the Response to Your E-mail Promotions Taken a Nose-dive?

Is e-mail marketing dead with the advent of auto-responders and the number of unsolicited e-mails that arrive in our inbox each and every time we open it. We inadvertently start deleting messages and at times delete important messages that may be of value to us. This is a nightmare for any internet marketer who wants to get his message across to a client.

E-mail marketing is becoming more and more difficult in light of new spam laws, increased filtering, and hordes of vicious spammers making it tough to get legitimate e-mail into the inboxes of the customers and subscribers who want it. And that means it's time to look for new ways to reach online audiences to build relationships and, ultimately, increase sales.

There is a new technology that solves this problem. Desktop Marketeris the cutting-edge new software that is the first to bring 'direct-to-desktop' marketing technology to the small-business market.

With Desktop Marketer, you can bypass e-mail altogether and deliver messages STRAIGHT to the desktops of your customers' and subscribers' computers. That means you have a constant, private communication channel that is NOT filled with other people's messages and is NOT interrupted by third-party 'filters' or 'blockers' so your messages get read every time. Guaranteed!

The best part is that this technology is SO NEW that only the wealthy Fortune 500 companies have used it until now. So people using Desktop Marketer to send promotions to their customers and subscribers now have an incredible 'first-to-market' advantage over their competitors.This technology gaurantees 100% message delivery.

Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops instantly, reliably, and electronically without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they do not have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you and all they have to do is click to read it.

It is brilliant. The system does not use e-mail, yet it is 100% opt-in subscribers simply turn off the program if they wish to stop receiving messages.
It is a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.

E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool, these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Subscribers change their e-mail addresses, leaving you without a way to contact them.

Your legitimate messages get wrongfully trashed by overactive junk mail filters. People's free e-mail accounts fill up quickly, causing your messages to bounce back. And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing.

The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies did not have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.
Then a few companies started looking at how to make web design accessible to the public and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes! The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

Now, the same situation has come up again. This technology will become mainstream in the future, but it it is those who get in on it FIRST who will see the biggest profits from it. And at the moment, it is just now affordable for all of us smaller companies that do not make billions of dollars a year.

Information from this article will help you kick your online marketing into the next generation! Desktop Marketer is here to stay.

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------

The Problem with Automated Marketing

The problem can easily be summed in the words 'selling skill'.

I am not talking about marketing, I am talking about the ability to sell sell sell.

See most people can be good at marketing, but when it comes to selling, it is a whole different story.

To sell something requires more than marketing, it requires an understanding of your buyer. A deep understanding and the ability to communicate in words and images the reason someone should buy whatever it is you are selling and to understand major trends and trend forces to enter the conversation already going on in their mind, as a famous copywriter once said.

But here is the big problem with automated anything: It is not human. It is machineware.

People do not buy from automated systems, they buy from people. They buy from people they trust.

You can automate almost everything in your business except that one intangible thing: the human touch.

To me that is the biggest problem with automated systems on the Internet, the lack of humanity,to buy anything you want to know that you are dealing with a person and not a faceless company or system that is why you can automate everything else except selling.

Selling is a personal skill. It requires you to put yourself in your buyers shoes and sense their objections before they ask. Feel the pain they feel and offer a solution that best fits their situation.

You do not see a lot of really fine-tuned selling skills in email newsletters. Agora offers are the best I have ever read. Their copy is selling perfection or as close as you can get.

The reason you do not see very good selling in email marketing is that the market is so hot right now, good sales copy is not required to make a sale. People will jump and just about anything that looks decent.

But that will change, making it harder for anyone to make a sale without really top-quality selling skills.

You might be scratching your head saying, 'Gee, if it is easy to make a sale now, I must be doing something wrong because I can not sell anything!'

And that is my point. The bar is being raised almost daily and the offers that worked 1 year ago, no longer hold water.

There are other reasons it is getting tougher and tougher to sell online - if you are unskilled in the art of selling - one of those other factors is the life cycle of a product. Products are released and die within months, sometimes weeks!

Think of Firesales,they were hot now where are they? I guess there are still a few around, but they are almost dead. Big product launches have been huge in 2006, will they be in 2007? Maybe, maybe not, they will probably be replaced with some other new marketing strategy.

Being on top of trends, markets and Internet technology all help to craft sales strategy but who can keep up with it all? Unless you are dedicated to online trends, current marketing strategy and technology changes it will be hard to keep up. It is a full-time job and then some of it takes up a lot time.

That brings us full-circle: Selling is a personal skill that is crafted on an awareness of these trends, or 'major forces that can neither be shaped or stopped, but only watched carefully and guide your copy along these line' as Eugene Schwartz, the famous copywriter, would say as well as being able to enter a persons conversation in their mind.

Selling in not just the ability to write a few entertaining trigger words in an email. it is being able to harness the forces of major trends, capturing them in your copy in a way that makes the sale.

Heady stuff, but oh so important.

Do you find it difficult to sell? To convince people to buy your products or affiliate products?

What I have said here may be the problem and it is also the problem and failure of using automated systems to sell products and services online. People buy from people, not machineware or systems.

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------