Monday, December 22, 2008

How to Write a Good Press Release to Promote Your Business

Here are some great tips for content marketing on how press releases should be set-up. I've written quite a few press releases, but before I did, I attended webinars on how to get the best search engine rankings. I followed the instructions and to my amazement, the next day I was on the front page of "Yahoo News!"

It is critical for your short and long term success to find ways to generate more traffic to your business and website.

If you are on a tight budget, one good way to get free publicity for your business and get more traffic to your website is to create good press releases about something going on in your business and submit one at least once a month. When an agency posts your press release, you could receive hundreds and hundreds of hits in just a few days. This is a great strategy to build into your marketing. Although you will not receive thousands of hits to your website, the main benefit is that you will get links back to your site which can help you with your search engine rankings.

Here are 5 steps necessary to creating a good press release:

1. Identify your target market – Who are you talking to?
2. Determine what kind of media they read, watch or listen to
3. Find the niche that appeals to your market
4. Write the release according to the templates
5. Submit your release

In addition to the 5 steps above it is very critical that your press release include the following:

1. Headline: A strong captivating headline positioning good key words that relate to your business that focuses on “What’s In It For The Reader?”

The headline should grab the reader’s attention and be in bold type, capital letters, and double-spaced. The headline should summarize the entire press release in a brief, powerful sentence or phrase and lead the reader into the first paragraph.

2. First Paragraph: Now that you’ve captured the interest of the reader, you will want them to read the remainder of the press release. The first paragraph is the next strongest piece of information. This is a good place to focus on who, what, where, when and why.

3. Second and Third Paragraphs: These paragraphs are a great place to highlight a
quote from you written in a third party perspective as a recognized expert in your field. This also helps you establish credibility and authority in the marketplace and also lets the reader know why you are sending the release and why the reader should read it. A great way to do this is to take a position of controversy that the reader does not believe what you are saying, so you must prove it with your points supported by evidence. You may also want to include a quote from another person involved in the project or a testimonial quote from one of your customers on one of your products or services.

4. Final Paragraph: This paragraph is the “call to action.” This is where you want to
tell the reader what to do next. You should be specific, such as “Visit our site at:” “Call us to place your order” “For more information…..”

A great place to get models of press releases is www.prweb.com. Take a look at press releases already submitted and ideally relevant to your topic, think of some good ideas, of your own, start writing and submit!



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Dedicated to your success,

Praveen Kumar

Online business and lifestyle coach

+64 9 8348585 (GMT+12)

"Believe and it WILL happen. YOU will make it happen!"



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Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Tuesday, April 10, 2007

Get FREE traffic for your website

I have an exciting announcement to make...

After a year's worth of research, and a whopping investment of
over $79,853.28 -- Derek Gehl and his team have just released a
special report that's going to blow the lid off everything you
THOUGHT you knew about getting FREE search engine traffic.

Do you think it's HARD to get a top-3 ranking in Google, MSN,
or Yahoo? Are you spending $1,000's on SEO (search engine
optimization) specialists... or buying pay-per-click traffic?

Then you definitely can't afford to miss this.

Because Derek's elite team of Internet marketing specialists have
put together test results and case studies that *prove* there
is still a FREE way to blast your website to a #1 ranking in
Google, Yahoo, and MSN... Yes, I said FREE!

There's tons more to tell you, so visit:

http://www.marketingtips.com/trafficsecrets/t/866200

However, please note that while the strategies that are detailed
on this page are EXTREMELY potent right now -- if you don't
begin to apply them *immediately* (i.e., within the next 90
days), the opportunity will be lost forever.

Just like those who first embraced online shopping... e-mail
marketing... and affiliate programs 10 years ago, only those
who act TODAY will claim the lion's share of the traffic and
profits.

The rest will be left to fight over crumbs!

I hope you enjoy this!

YOUR NAME

P.S. Also, I must warn you that the special FREE teleseminar
with Derek that's offered on this page is only going to be
available for a limited time. So if you're interested, I'd
advise you to move quickly and visit:

http://www.marketingtips.com/trafficsecrets/t/866200



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Saturday, February 24, 2007

Plug In Profits - The Best Way to Create Wealthonline


PIPS is the best business opportunity for earning residual income. The basis of a successful home business is being able to earn residual and passive income. With your own PIPS business, you will earn income for many years in the future from the marketing efforts you apply today and the sales you make today. This makes PIPS an easy and smart way to make money online.

PIPS offers multiple streams of income from reputable affiliate programs. Many people who try affiliate marketing fail to succeed because they don�t pick affiliate programs that pay well, and some of the affiliate programs they pick suddenly go bankrupt and vanish overnight. PIPS comprises of solid affiliate programs that have been thriving for nearly 7 years. PIPS ensures that you earn income from several best affiliate programs that have the most lucrative commission payments structure on the internet. PIPS is in essence a very powerful multi-income stream machine which anyone can have and start earning money quickly. By promoting your single PIPS business website, you will be promoting many affiliate programs from which you can earn attractive commissions. This makes PIPS an attractive and well packaged business.

PIPS business has immense training. As soon as you sign up to the PIPS, you get your own �30 Days To Success Guide� which takes you by the hand and show you what to do to build your business and start making profits. All you have to do is to follow this guide and you can never fail to make money with your PIPS business. With this guide, you will learn all the key steps of promoting your business, which would otherwise take you years to learn on your own. PIPS training guide basically shortens your learning curve. No other online business models or opportunities offer such step-by-step training. All the information you need is available for you to use and achieve your own financial freedom.

The PIPS business models comes with all the marketing tools you need to succeed. Stone Evans provides to PIPS members all the tools he uses to build his own business. As a PIPS owner you get your own branded Dotcomology e-book to promote, which is one of the most powerful and highly read e-book on internet marketing. Many people fail to have their own internet home business because they do not have the necessary guidance to help them succeed. Not with PIPS. You�re not left alone drifting in the dark. In fact, PIPS offers so many marketing tools that you can never fail to build your business. No matter what your experience in internet marketing is, you are guaranteed to succeed because you get all the marketing tools you need and more.

PIPS is a business opportunity where a lot of support is provided. As a PIPS business owner, you also get automatic access to a dedicated forum for PIPS members where everyone share ideas, and help and support each other. The PIPS forum is one of the very few places on the internet today where you will be able to find and interact with people who are willing to help you build your business by giving you all the support you need so that you can start earning money.

PIPS is an evolving business that continues to develop. Stone Evans also continues to make additions and improvements to the PIPS program to the benefit of all PIPS business owners, thus ensuring that PIPS remains the most successful and top-notch business opportunity on the internet today.

PIPS business opportunity comes with an auto-responder system so that you can start earning money on autopilot. The success of any online business depends on being able to make money on autopilot 365 days, 24 hours a day! Your PIPS will be set up with an auto-responder and your own 400 day email marketing newsletter ready to build a list for you and promote your site to prospects on auto-pilot. This is a very valuable aspect of your home business, and you get this all set up for you.

PIPS is a business opportunity which rewards your hard work and efforts with ever increasing income. PIPS is not a get rich quick scheme. It�s a real business like any other offline business. Just like any other business; time, effort and commitment will be required to build your business. Because PIPS is a well designed home business program, all your efforts in building your business will be rewarded in the form of increasing commissions from the many affiliate programs you will be promoting.

Minimal start up and marketing costs. An online business requires some capital outlay, just like any other business. However, many online businesses require a high capital outlay which many people who want to earn money at home do not have. The beauty of PIPS is that the start-up costs are very minimal, so anyone can start their own PIPS business. You can start and build your own PIPs business on a shoe string budget.

You get many invaluable bonuses as a new PIPS business owner. Another attractive feature of the PIPS business opportunity is that when you sign up, you get many bonuses that are worth thousands of dollars which you can use to start promoting and building your business. Here�s a sneak peak at the bonuses you will get when you sign up for your own PIPS site.

Anyone can do it! Best of all, whether you know nothing about internet marketing or are an experienced internet marketer, you can start making money with your own PIPS business. You get your own website set up for you, and all the tools and support you need to grow your business. There is virtually no reason why you can not have your own PIPS business and start earning residual income on autopilot.

Earning a living online need not be hard. The PIPS makes making money online very easy and quick, and this is one of the key reasons why PIPS remains the best business opportunity of the decade. PIPS is a great program that provides you with all the tools and support you need to be successful online. Hundreds of thousands people are making money with PIPS today, and you can too!

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Monday, February 05, 2007

Derek Gehl has done it again

If you have been marketing on the Internet for any length of time, chances are you have heard of Derek Gehl. Derek is one of the most successful REAL-LIFE Internet marketing experts online today.

I have learned more about the hard-hitting Internet marketing strategies that really work directly from Derek and his team than any other so-called Internet marketing expert. So when I saw this idea from Derek, it only took me a few minutes before I was once again amazed by the POWERFUL STRATEGIES he had uncovered.

I am talking about a monthly publication that gives you the NO BS EXAMPLES of real people making real money and the exact STEP-BY-STEP DETAILS of how they're doing it!

Derek introduces you to people just like you and me -- real people who are making real money on the Internet -- and shows you the exact strategies they have used to generate incomes in excess of $100,000 to $600,000 online every year... most of them working from home!

I was in his private site just yesterday, and even though I've personally been marketing on the `Net for quite some time, I learned some killer new tricks from people like...

  • Robert who turned his $275 a week paycheck into a site of online investigative resources that takes him only 2 hours each day to run... while earning him OVER $250,000 A YEAR in profits!

  • Ellen, a work-at-home mom who generates a great income by simply selling her homemade soaps from her site!

  • Ken who made $300,000+ IN HIS SECOND YEAR OF BUSINESS by teaching people how to daytrade on the Internet... all from his beachfront condo in Hawaii.

  • Andy, who makes $600,000 a year educating others about the hairloss industry and showing people how he managed to reverse his own hairloss!

... and these are just a few of the people that have already been EXTENSIVELY INTERVIEWED for Derek's private web site. With his monthly subscription you will be exposed to 2 additional interviews every single month.

IMPORTANT NOTE: These are not the typical amateur interviews... You will hear these people answer some extremely tough questions about the exact strategies, software, and tools they used to start, build, and grow their businesses to their current success. You'll even hear about the mistakes they made, and how they suggest YOU avoid them!

So if you want to skip the failing promotions and get a personal tour of REAL WEB SITES built by REAL PEOPLE making REAL PROFITS on the Internet, then go to...

http://dynamic.secretstotheirsuccess.com/t.cgi/866200

... and take advantage of the invaluable tips and tricks that these Internet successes reveal so that you can start applying them to your business today.

All the best,

P.S. As an extra bonus, you'll also have the opportunity to enter a special draw for a site review done by Derek and his team (valued at $5,000).

Each month, a member's site is drawn and then reviewed by Derek and his team, who dissect the site and give tips and tricks they can use to really accelerate their growth and sales.

PLUS! Even if your site isn't chosen, you get the benefit of seeing all of the profitable suggestions that Derek and the IMC team make -- many of which will likely apply to your site, too!



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Saturday, February 03, 2007

Stable Online MLM Business

If you are looking for a stable online MLM business, you must do your research carefully. There are so many scams out there that it can often be confusing and hard to distinguish between genuine stable online MLM businesses and MLM businesses that are full of promises but never deliver.

Here are a few things you can do to ensure that you are choosing the right online MLM business for you:

(1) Check how long as the company been around for. If they have been around for less than a year, it is unlikely that they are stable and you may be taking a risk by joining a young company. This isn't always the case though - every company has to start somewhere and getting in early could be to your advantage.

(2) Look at the Product. Make sure that the company you are joining offers a good product. If there is a very shaky product or no product at all this could be an illegal pyramid scheme. Be careful to learn as much as possible about the product by looking at the company's website, speaking to people and researching carefully.

(3) Do your research and read reviews. It's easy to find out about most online MLM businesses by just doing a search in Google. Search for the company name and also search for "reviews" alongside the company name. Remember that you will always find some negative reviews, but if you uncover more negative than positive you may want to think twice.

(4) Contact an affiliate or someone from the company. Ask them some questions via email or speak to them on the phone. If you don't get acceptable answers to your questions then this could be a sign of worse things to come.

Here are some stable online MLM businesses that I am currently an affiliate for.
  • Success University - you can give this opportunity a test drive for 2 weeks just by donating $2 to Save the Children. Success University has the most powerful commission structure out of all the companies that I promote. It also has a very strong product - access to hundreds of top quality training courses on internet marketing, finance, real estate, self improvement and more.
  • Empowerism - Empowerism provides high quality internet marketing training, web site templates, leads and a monthly internet marketing magazine for its members. It has a very good commission plan, paying $20 upfront for new members then $7 a month for each subsequent month.
  • Strong Future International (SFI) - Has a massive array of products from magazines, cleaning products, IAHBE membership, books, audios and more. This one is free to join and provides good training for beginners and a strong commission structure.

To combine multiple stable online MLM business opportunities into one, I recommend the Plug-In Profit Site.



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Make Money Selling Internet Marketing Course

If you're at all serious about making money with your own online business, then it is essential that you carefully consider the deal I want to make with you today...

My good friend Derek Gehl has publicly released the newest edition of his famous "Insider Secrets" online wealth-generating system... and I was wondering if you would mind testing it?

You see, I'm considering partnering with Derek (he and his team have made over $54.7 Million in online sales, and he really *gets* how to be successful selling almost anything using the Internet) -- but before I team up with Derek, I want to make absolutely SURE his system will work for my customers and subscribers.

So here's what I'm proposing:

I've worked out a deal with Derek, and he will ship you (via Federal Express) a 10 lb. box.

In this box you'll find 2 DVDs, 6 resource CDs, 2 guidebooks, and 2 thick binders containing in excess of 1,385 pages explaining the step-by-step instructions on how to start and grow a wildly profitable Internet business.

All I'm asking you to do is follow the instructions. If you do this, one of two things will happen:

The system will work for you, and you'll start living the dream of "passive" income with your very own Internet business.

You'll be literally making money while you sleep!

The system won't work for you. If this happens, Derek will personally write you a check for $200 as our way of apologizing for wasting your time.

In other words, the absolute WORST thing that can happen if you take us up on this is that you'll come out $200 ahead!

The best case scenario is something far, far more exciting...

...luxury vacations, new cars for you and your family, paying off your mortgage... It's up to you!

All you need to do today is tell Derek where to send your package by clicking the link below:

http://www.marketingtips.com/t.cgi/866200

By the way -- do you want to meet a few of the people who are *already* using Derek's system?

-- Rory M. from Ireland made over $1,000,000 last year selling a VERY strange gizmo from his simple little web site. (I still don't understand exactly what it does!)

-- Barbara J. is making a steady $8,500 a month telling people how to rearrange their old furniture. (She's a 60-year-old grandmother, and she works LESS than 1 lousy hour a day!)

-- Chris E. must be the envy of his Australian surfer buddies down at the beach... He makes over $200,000 a year working about 9 hours per week. Not bad for a 23-year-old kid!

You can read more of their stories, and find out all the details of how YOU can get started too by visiting:

http://www.marketingtips.com/t.cgi/866200



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Saturday, January 20, 2007

Analyzing Website Traffic

(C) Michael Rasmussen
All Rights Reserved
http://www.search-engines-revealed.com


Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.



Michael Rasmussen is a successful Internet Marketing Consultant and author of many top-selling eBooks. Michael has been marketing online since the early days and he knows what it takes to make money and succeed online. Stop by his Web site and subscribe to his Free monthly newsletter full strategies and techniques for successful web site promotions that can help YOU!

Go to http://www.search-engines-revealed.com


Search Engines REVEALED

Finally - a step-by-step guide to help you achieve Top Search Engine Ranking in the major search engines. Now you can profit by using same optimization strategies and techniques used by successful site owners! 100% Guaranteed!



Click Here For Details



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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How You Can Create Multiple Streams of Income with Minimum Effort

The singular reason why Netpreneurs fail to succeed on the internet is due to the multiple choices it offers to create wealth online. I have been guilty of it in the past when I started out on the net because I lacked self discipline and joined so many programs that I could barely find time, money or energy to sustain them. Concept of Multiple Streams of Income is excellent but if one looses focus then there is no possibility to succeed on the internet. Our time and advertising budget gets spread out and it reduces the possibility to improve the ranking of our website on the search engines. Fortunately there are few excellent programs on the internet that not only club best programs together but also provide business system and training to succeed on the internet. Netpreneurs must take advantage of these programs when they start out. This is the easiest way to succeed on the internet within shortest period of time.

There are plug in programs that provide entrepreneurs with free Web sites as part of an incentive to affiliates. The best researched opportunities on the internet are integrated into one system on these websites. When you sign up for the system you will be required to sign up for the programs individually. Most of these programs are free to join but some may have a small price tag. The free website that is created for you will have the IDs of your programs embedded in them. Then by advertising and promoting one website it is possible to promote all the opportunities simultaneously. This greatly cuts down your time, effort and costs.


Entrepreneurs who join any or all of the programs start to see a profit right away. It generally takes 24 hours maximum to have your Web site built and visible on the World Wide Web. Each entrepreneur has the liberty to pick her or his own domain name and provides her or his own log. This is prominently displayed at the top of the home page. Another advantage of joining such programs is that they provide their members with online marketing tips and ongoing training to develop skill necessary to succeed online. You will even be able to participate in a members-only online forums to ask questions and get them answered by experts in the field.

By joining a plug in program you are generally provided with your own professionally written e-mail newsletter that will market your company for up to 400 days in a row. This is given to you free of charge. You are also provided with a free auto responder that will automatically send these letters for you to market your business opportunity.

Most plug in programs provide Web site and newsletter marketing program that is very customizable, allowing each entrepreneur to change the promotions and the look of the site and newsletter as she or he wishes.

For a new netreneur or a seasoned professional these plug in programs are the cheapest and most sensible way to start out on the net. Such programs provide you with a complete business system that keeps you focused and provides training not only to you but your downline and business partners thereby ensuring your success in your online venture. There is no hype and you can create multiple streams of income staying focused with the best selected programs on the internet.

To understand this concept fully I will recommend you to read Dotcomology. It is a free e-book on the Science of making Online by Evan Stones who is one of the finest minds on the internet.


Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Get A Free Money Making Website Just For You That's 100%
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Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
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Tuesday, January 09, 2007

Using Auto Responders To Multiply Marketing Power


One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow up while you do the things that you do best - build your Business and spend time with your family chase your kids around the House.

If you have an auto responder then this artilcle will show you how to make it super-effective. If you don’t have an
autoresponder, you can get one on the internet like the
Getresponse and Aweber. These are one of the best and you can get started for free.

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

Wash-Rinse-Repeat

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it’s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

From the Research Labs: Research shows that, on average, A Prospect Must be Contacted Seven Times before you
have any real chance at closing a sale.

Be In The TOP 10

If you apply this strategy to your Internet marketing
campaigns, you’ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

Unbeatable Auto Responder Success Techniques
Technique 1 - The "Kill Overkill" Technique

You don’t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don’t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters spaced apart by 2-4
days, you’ll keep your prospect aware of your business and
develop credibility over time without being a pest.


Technique 2 - The "My Gift To You" Technique

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information"
which coincidentally mentions your product or service
without seeming like you’re over-selling. If you’re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.


Technique 3 - They’ll Learn/You’ll Earn Technique

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.


Technique 4 - Combo Platter Technique

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.




Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Tuesday, January 02, 2007

Has the Response to Your E-mail Promotions Taken a Nose-dive?

Is e-mail marketing dead with the advent of auto-responders and the number of unsolicited e-mails that arrive in our inbox each and every time we open it. We inadvertently start deleting messages and at times delete important messages that may be of value to us. This is a nightmare for any internet marketer who wants to get his message across to a client.

E-mail marketing is becoming more and more difficult in light of new spam laws, increased filtering, and hordes of vicious spammers making it tough to get legitimate e-mail into the inboxes of the customers and subscribers who want it. And that means it's time to look for new ways to reach online audiences to build relationships and, ultimately, increase sales.

There is a new technology that solves this problem. Desktop Marketeris the cutting-edge new software that is the first to bring 'direct-to-desktop' marketing technology to the small-business market.

With Desktop Marketer, you can bypass e-mail altogether and deliver messages STRAIGHT to the desktops of your customers' and subscribers' computers. That means you have a constant, private communication channel that is NOT filled with other people's messages and is NOT interrupted by third-party 'filters' or 'blockers' so your messages get read every time. Guaranteed!

The best part is that this technology is SO NEW that only the wealthy Fortune 500 companies have used it until now. So people using Desktop Marketer to send promotions to their customers and subscribers now have an incredible 'first-to-market' advantage over their competitors.This technology gaurantees 100% message delivery.

Direct-to-desktop publishing lets you send HTML messages directly to your customers' desktops instantly, reliably, and electronically without having to wrestle with e-mail filters, bounce backs, or competition.

Once customers sign up, they do not have to check their e-mail or visit your web site to get your latest news or updates. A flashing desktop icon alerts them as soon as they receive a message from you and all they have to do is click to read it.

It is brilliant. The system does not use e-mail, yet it is 100% opt-in subscribers simply turn off the program if they wish to stop receiving messages.
It is a win-win situation for everyone involved: Subscribers receive messages only from companies they trust. No spam, no pop-ups, no third-party ads just legitimate messages from a sender they want to hear from. And companies get to deliver their messages without ISPs or e-mail filters getting in the way.

E-mail marketing is getting more and more complicated. While e-mail is still a powerful marketing tool, these days you need to work harder than ever to keep in touch with your list of customers and subscribers. Subscribers change their e-mail addresses, leaving you without a way to contact them.

Your legitimate messages get wrongfully trashed by overactive junk mail filters. People's free e-mail accounts fill up quickly, causing your messages to bounce back. And even when your e-mail makes it into a subscriber's inbox, it can get lost in a sea of newsletters, personal messages, promotions, and spam if you don't know what you're doing.

The current situation of direct-to-desktop publishing reminds me of the way things looked on the Internet five years ago, when most companies did not have web sites yet. Only a few highly funded Internet start-ups (remember the dot-com boom?) had the money, software, and skills to develop a professional site.
Then a few companies started looking at how to make web design accessible to the public and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes! The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing the water to see if there was a way to avoid paying postage for direct mail promotions and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

Now, the same situation has come up again. This technology will become mainstream in the future, but it it is those who get in on it FIRST who will see the biggest profits from it. And at the moment, it is just now affordable for all of us smaller companies that do not make billions of dollars a year.

Information from this article will help you kick your online marketing into the next generation! Desktop Marketer is here to stay.

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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The Problem with Automated Marketing

The problem can easily be summed in the words 'selling skill'.

I am not talking about marketing, I am talking about the ability to sell sell sell.

See most people can be good at marketing, but when it comes to selling, it is a whole different story.

To sell something requires more than marketing, it requires an understanding of your buyer. A deep understanding and the ability to communicate in words and images the reason someone should buy whatever it is you are selling and to understand major trends and trend forces to enter the conversation already going on in their mind, as a famous copywriter once said.

But here is the big problem with automated anything: It is not human. It is machineware.

People do not buy from automated systems, they buy from people. They buy from people they trust.

You can automate almost everything in your business except that one intangible thing: the human touch.

To me that is the biggest problem with automated systems on the Internet, the lack of humanity,to buy anything you want to know that you are dealing with a person and not a faceless company or system that is why you can automate everything else except selling.

Selling is a personal skill. It requires you to put yourself in your buyers shoes and sense their objections before they ask. Feel the pain they feel and offer a solution that best fits their situation.

You do not see a lot of really fine-tuned selling skills in email newsletters. Agora offers are the best I have ever read. Their copy is selling perfection or as close as you can get.

The reason you do not see very good selling in email marketing is that the market is so hot right now, good sales copy is not required to make a sale. People will jump and just about anything that looks decent.

But that will change, making it harder for anyone to make a sale without really top-quality selling skills.

You might be scratching your head saying, 'Gee, if it is easy to make a sale now, I must be doing something wrong because I can not sell anything!'

And that is my point. The bar is being raised almost daily and the offers that worked 1 year ago, no longer hold water.

There are other reasons it is getting tougher and tougher to sell online - if you are unskilled in the art of selling - one of those other factors is the life cycle of a product. Products are released and die within months, sometimes weeks!

Think of Firesales,they were hot now where are they? I guess there are still a few around, but they are almost dead. Big product launches have been huge in 2006, will they be in 2007? Maybe, maybe not, they will probably be replaced with some other new marketing strategy.

Being on top of trends, markets and Internet technology all help to craft sales strategy but who can keep up with it all? Unless you are dedicated to online trends, current marketing strategy and technology changes it will be hard to keep up. It is a full-time job and then some of it takes up a lot time.

That brings us full-circle: Selling is a personal skill that is crafted on an awareness of these trends, or 'major forces that can neither be shaped or stopped, but only watched carefully and guide your copy along these line' as Eugene Schwartz, the famous copywriter, would say as well as being able to enter a persons conversation in their mind.

Selling in not just the ability to write a few entertaining trigger words in an email. it is being able to harness the forces of major trends, capturing them in your copy in a way that makes the sale.

Heady stuff, but oh so important.

Do you find it difficult to sell? To convince people to buy your products or affiliate products?

What I have said here may be the problem and it is also the problem and failure of using automated systems to sell products and services online. People buy from people, not machineware or systems.

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Wednesday, December 27, 2006

The One and Only Purpose of Advertising

I migrated to New Zealand around four years back and because of my interest in real estate investing I decided to become a commercial real estate agent to learn insider secrets of investing in my new
adopted country. It was a very brave step considering my background of a retired naval officer. I had zero experience in making any kind of sale.

I started advertising in the newspapers and slowly my customer list began to grow. I soon discovered that it was impossible for me to contact my clients on telephone or through postal mail when a
new property came up on the market because it was simply too time consuming. I then hit upon the idea of creating e-mail mailing lists on outlook express. I divided my clients into various investment categories and sent them details of properties that were of interest to them. I also sent them regular news letters. I did not realize that I had accidentally
hit upon the idea of e-mail marketing. Whenever I sent details of a property to my clients invariably I received 5 to 10 inquires which resulted in one or two offers. Soon other agents in the company realized I
was getting so many offers that they started approaching me with their properties to sell and my business grew. Within a very short period of time I became one of the top selling agent in my
company. Whenever a new customer responded to my newspaper or a web advertisement, I request them for their e-mail address before asking for their telephone number. I knew that my sales came from repeated offers made through e-mails to my list. That in a nut
shell was the true secret of my success.

The tragedy is that when I started marketing on the internet I missed this basic point of inherent strength of the e-mail lists and got carried away by the hype of short cut and lazy methods such as ad blasting, buying guaranteed sign ups etc and in doing so parted with lot of my hard earned money to the so called Internet gurus.

Fortunately I realized my mistake and got back to the basic success formula of generating qualified opt in lists to succeed online.

I will be brutally blunt with you. If you do not have a responsive list of subscribers who have
agreed to receive your offers then You simply Do Not Have An Online Business!

It sounds a bit harsh (I know), but from personal experience I can assure you that the good old myth is 100% true. The Money Is In The List!

But please do not perceive it as a myth, face the facts and drill it in your head that you NEED to build a list.

You see, many marketers report making $1 per month - per subscriber. This means that if you grow a responsive list of 5,000 subscribers, you can realistically expect to gross $5,000
in sales each and every month!

'When I Had No list, I Made No Money!'

It is true, I made zip, nada, zilch when I did not have a list. And although I kept hearing time after time that 'The Money Is In The List'. For some strange reason I just never built one for my internet business.

I always felt that there had to be another (easier) way to profit online, so I kept searching for a solution for 12 entire months, and guess what? It was a complete waste of time & money.

But then one day, after 12 months of grueling failure, I finally decided to devote all my time & effort to build my own cash-pulling opt-in list (that has truly been the wisest decision I've ever made)!

Today I make a very rewarding income from email marketing alone,and I'm about to reveal EXACTLY how you, too, can do the same.So keep reading!

The three basic tools you will need to start making very targeted opt-in lists for your various campaigns are:

A) Lead Capture web pages
B) A cheap hosting account for your web-sites
C) A reliable auto responder service

These are the basic tools of your trade. You simply can not build a list without these tools.

The one and only purpose of advertising is to capture the e-mail address of the visitor/ customer otherwise you are simply throwing away your advertising dollars. To achieve this your website has to be designed around a lead capture page.

Once you create your lead capture page for a program you must only advertise this page. This will give you the best bang for your advertising dollar. The name, e-mail address & other details you capture through your page are now your property. This has two advantage. Firstly you can send follow
up messages through an auto responder. It normally takes anywhere from 5 to 7 messages to establish a relationship with a potential customer and explain him the details and benefits of your product before a sale is made. Secondly, you now have the ability to make new offers and maintain an ongoing relationship.
Over a period of time you can refine this list to service your most prized clients for repeated business. Earlier you were wasting your dollar on one time advertising or acting as an agent of a program that was collecting your client list in their data pool to grow their business. Over a period of time you will build a list of highly responsive clients and your business will explode with advertising costs dramatically
being reduce.

One of the best software products for generating lead pages has been created by Gabriel Aguinaga. This lead page generator is one of the best and easiest to use.

For the hosting account I recommend Hostgator. It is very cheap at $9.95 per month and you can host multiple sites. Hostgator has multiple features.Please study their programme by visiting their website.

Aweber and Getresponse are the two most popular auto responder services. I use Getresponse because it is simple to operate & allows me to create multiple campaigns & send attachments so that I can send free e-books and offers to my clients. You can check out the services by visiting:

There are some costs involved in setting up your systems but there is no escape if you are serious about building your online business. You can not do internet business without having your own website or building your client base. Auto responders once set up correctly make this task very easy. Follow up messages go automatically without your intervention.
They put your business on auto pilot.

To succeed in business you have to assume leadership role sooner than later & create systems that leverage your time.

The money is in your List. You will need to organize
your systems and your business will not only
multiply but explode.

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Things that Do Not Work on Internet

Internet is an ever evolving medium. What worked yesterday necessarily does not work today. There are many advertising methods that are a total waste of time and money. If you do not know what some of these things are, do not worry about them. But some of the items on the list below will probably surprise you. I have tried all these and have spoken to various internet marketers for their experience. The list below gives in a nutshell the advertising that no longer works on the net so please do not waste your time effort and money in chasing a ghost that no longer exisits.

free classifieds
free for all link sites (FFAs)
viral generators
banner exchanges
link exchanges
search engine posting
multiple search engine posting
multiple search engine and FFA posting
safelist contact name blasters
literally anything with the word 'blaster' in it
guaranteed sign ups
paid guaranteed click thrus
practically anything you have to pay for
just about anything with the word 'viral' in it
purchased leads or free leads, it does not matter if they are 'double opt-in'
auto-surf exchanges
paid surf exchanges

This is a simple word of advise from someone who has wasted a lot of time, effort and money on the net. Please do not re-invent the wheel of folly.

THINGS THAT WORK A LITTLE BIT

In the world of free advertising there are things that work a little bit. I would not say that really anything works well. The truth is that if you want to pick up about one new recruit every one to three days, that you can do it if you use the techniques I am about to show you. But it will require about two hours or more of your time on a daily basis. And you will have to be consistent to profit from it.

There are really only two methods of free online advertising that work at all - safelists and click exchanges. But having said this, you must realize that 99% of both are no good. You have to choose the right ones. Further, you have to use them the way I tell you. By themselves they will not work.

SAFELISTS
You can spend about ten minutes daily posting to safelists. You should pick up one recruit every other day if you use the top twenty list at Traffic Hoopla. And you may pick up as many as one recruit per day if you use all of the lists given at SafeList Boyz combined, although this is a nightmare to set up. I do not want to sell these to you by offering you my affiliate number for these programs. Look them up on Google. Traffic Hoopla will lead you to the most effective lists. SafeList Boyz will lead you to the most popular ones and give you an automated method for posting to about a thousand different lists every day. The response rate is much lower than with the lists on Traffic Hoopla. But you post much more quickly using the SafeList Boyz manager, which is sold through PayPal for about $5/month. Do NOT use the SafeLists listed on SafeList Boyz by themselves. Allow two to three weeks for set up.

Now all of these lists are free but offer upgrade options. If you get results will it be worth it to upgrade? That depends on how much you value recruits. In every case you are targeting recruits. You use them to find opportunity seekers. That is because opportunity seekers are the people who use these lists. Or more accurately, people with opportunities and an appreciation for MLM. Between the SafeList Boyz subscription and upgrading your membership on ten safelists or more you can easily spend $100/month. The figures I gave you in the paragraph above assume you are remaining as a free member. Suffice it to say you could multiply your results if you upgrade. To me, time is money. So if you see you are getting results, you should consider upgrades.

CLICK EXCHANGES
Traffic Hoopla rates both safelists and click exchanges. A click exchange is a network of people who agree to view each others web sites. This is arranged through a program. The program is a server you log into. To move from one members web site to another you click - hence the name click exchange. Many exchanges will cheat you so that you do a lot of clicking but you do not have other people looking at your site. Traffic Hoopla serves as a watch dog group among click exchange users by rating the reliability of the exchanges, as well as response rates.

SIMULTANEOUS USAGE
The problem with click exchanges and safelists is that everybody is interested in having their own advertisements seen. Nobody is really interested in seeing anybody elses advertisements. For one thing, there would n0t be time to do so if they tried. As a result, response rates tend to be very low. On the other hand, a good safelist or exchange will offer safeguards, to be sure people really do look. Hence the ratings. But good is still really not very good.

SO WHAT EXACTLY IS A CLICK EXCHANGE?
A click exchange, hit exchange, surf4hits program or whatever you want to name it usually has an offer that looks like this:

A) You agree to visit web sites of other members who have joined the exchange
B) You agree to look at their web sites for a specific period of time before moving on to the next member's web site in the exchange, usually 10-30 seconds.
C) Other members of the exchange make the same agreement and agree to visit your web site in exchange for you visiting their web site.
D) Most exchanges give you a two to one offer. In other words you will get one visit to your web site for every two visits you make to web sites of other members in the exchange.
E) If you do the math you will see that this leaves them with a lot of spare visits. The administrators of the exchanges usually sell these extra visits to you and the other members. That is how they make their money.
F) Some exchanges offer credits to you if you refer other members to the exchange. Most of these will give you one visit to your web site for every ten web sites your referrals visit
G) Some exchanges offer indirect referral credits too, in a multi-level marketing fashion, except they're not splitting up commissions among several marketers, they are splitting up visit credits among several marketers.
H) Often this is referred to as 'viral' marketing. But don't let this word scare you. You will not get a disease. You are not spreading a virus. The word 'viral' is a description of the way your free advertising can multiply. It multiplies as fast as a virus does, from person to person.

Or, at least, that is what the administrators of these exchanges would like you to think. The reality is a little bit different. The truth is that very few people continue to use click exchanges for very long because they soon encounter some harsh realities.
1. Nobody is using just one exchange at a time staring at any screen for 10-30 seconds except for the most naive kind of person
2. Everybody is deliberately clicking past every site they see on the exchange.
3. Nobody has any money to spend. They are out there trying to earn money.
4. They have fierce competition. Their own products or services are rarely unique and compelling to this ad-weary group of non-buyers.
5. The 'I-give-up' factor kicks in for their downline and for them. They conclude that click exchanges don't work.

But they are wrong. Click exchanges work quite well. The percentages may be very low but the people who are using the exchanges are the people who are actively involved in internet business. They are the right target audience. Even if you get one serious click out of 600 the effort is worth it. By multi tasking and surfing several sites simultaneously you can reduce your effort substantially.
Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Wednesday, December 13, 2006

How to Calculate ROI (Return on Investment)

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-14581

ROI (Return on Investment) is probably the most important
calculation one needs to make to ensure the long-term viability
of their business. It is not enough to build in a profit margin
on the product or service being offered. One must track with
proficiency the amount of dollars being invested into attracting
sales and how much ROI those dollars put back into the business.
If the investment meets too little return, a product line is
doomed to fail in the long-term.

THE BASIC ROI PERCENTAGE CALCULATION

Many experts seem to agree, “calculating an accurate return on
investment (ROI) is not an easy thing to do.”

I do not intend to give you a thorough analysis of the ROI
calculation process. Calculating an accurate ROI is hard to do,
but explaining the full scope of ROI calculations in less than
1000 words is far more difficult.

As such, this article is only intended to introduce you to the
basic concepts behind ROI calculations. Here is a very basic
equation for calculating the ROI:

ROI = [(Payback - Investment)/Investment)]*100

Your payback is actually the total amount of money earned from
your investment in your company. Investment relates to the
amount of resources put into generating the given payback.

You should run ROI calculations on both monthly and yearly
timelines.

IMPROPER CALCULATIONS BY MANY SMALL BUSINESS OWNERS

The actual amount of investment into a business is often
misunderstood by the business owner. As a result, true ROI
calculations for most small businesses are skewed.

Most small business owners make their mistake in this most
necessary calculation, because they do not properly value their
own time. Please note that when I previously defined
“investment”, I stated that it relates to the “amount of
resources put into generating the payback.”

Indeed, “resources” includes cash money. But, it also includes
“human resources” or “time”.

If most small business owners would value their hours at the
minimum wage, and calculate their time into the investment
equation, they would soon realize that their small business is
running in the red!

Some small business owners will finally run ROI calculations
including the human resources, and suddenly realize that they
could make more money working a job. If the small business owner
has been running their business for a really long time,
struggling to make ends meet, they might see this calculation
and close their doors once and for all.

PLEASE DON’T LET ME DISCOURAGE YOU

I do not share this revelation with you so that you will close
your business down. Quite to the contrary. I share this with you
so that you can see the big picture and start running your
business in a way that will actually generate a real profit for
you and your business.

If you are within the first two years or five years of the start
of your business, then running in the red should not be thought
of as a bad thing. However, if you are ten years into your
business and earning less than minimum wage from your business,
there is a serious problem afoot that needs to be addressed
immediately.

STARTING OUT

When you are just beginning your own business, you have plenty
of time on your hands. This is the reason why most small
business owners do not properly count their time in the ROI
equation. They just look at cash expenditures and incoming
monies, and they are satisfied with that calculation.

It is often said that people generate the kind of results that
they believe they can achieve or the kind that they want to
achieve. Seeing the goal is the first step to achieving the
goal. Expectations will always bring results equal to the
expectation.

Having been down the business startup path before myself, I too
understand the desire to calculate ROI without consideration to
the time invested in the enterprise.

However, I also understand the importance of placing a value on
my time and working that into my final numbers.

In the beginning, I ran two types of ROI calculations: all
resources exempting my time, AND all resources including my time.

Of course, I actually set a higher expectation for my own income
level. First, I had decided on ten dollars an hour for my time.
Later, I adjusted that amount upward.

Starting out, even though I ran two versions of my ROI
calculations, I relied first on my resource excluding my own
time. Once I had achieved this goal, then I refocused my
attention to reaching the ROI which took into account my own
time.

Now, that time has passed, I can go back and look at my yearly
ROI and see that I have earned enough cash to pay for those
early days of famine.

THE SECRET OF TURNING ROI CALCULATIONS INTO SUCCESS

Every step in your business startup is a calculated guess as to
what you believe you can achieve.

Measuring your results is essential to making your business
profitable. ROI measurements are imperative to measuring and
understanding the results you are achieving with your new or
existing business.

Take into account all factors relating to the profitability of
your business and don’t smudge on the facts to make it seem more
profitable than it really is. It is important to approach your
business and your business results with absolute honesty. Be
honest with yourself and face the facts of your task.

An honest examination of your business at regular intervals will
help you get on and stay on track to keep the doors of your
business open. You will thank yourself later.



To Your Success!
Stone Evans' Signature
Stone Evans, The Home Biz Guy

P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
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Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Tuesday, December 12, 2006

How to Win the Advertising and Promotion Game

Copyright © Stone Evans, The Home Biz Guy

http://www.PlugInProfitSite.com/main-14581

I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no
easy answers.

Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.

The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?

Don’t feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough
to get the job done.

Where to spend the money only begins to highlight the other
issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your
advertising.

Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?

When you know what you want, then you will better understand
just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they tell you they
heard or saw your ad in such-and-such location. Suggest that
they can register to win a free widget if they fill out a form
and have them to tell you how they heard of your business.
Advertise a specific widget in your ad and track the sales of
that widget.

It does not matter how you track your advertising --- just make
sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is to buy a rifle
with a high-powered scope and to only shoot your targets in the
light of day.

If you are not tracking your advertising, then you are shooting
a pellet gun without an attached scope, with blinders on, and
shooting in the dead darkness of night.

Even with a bigger gun, the blinders in the dark constitute the
single largest mistake made by advertisers. If you are unable to
track your advertising to learn what is working well, what is
working somewhat, and what is a money pit, then you are
condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend
more money in the money pit and to lose all of your money in the
process.

When you get down to the nuts and bolts of making money from
your advertising, you should plan, prepare, track and study your
results. You must have factual information on which to base your
advertising decisions. When you are making the right advertising
decisions, then making money from your business might just come
easy.



To Your Success!
Stone Evans' Signature
Stone Evans, The Home Biz Guy

P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581


Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
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Monday, December 11, 2006

Promoting Your Business with Copper Wire? Think Again.

Promoting Your Business with Copper Wire? Think Again.

Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-14581

So many people launch their first or second business with the
misconception that they can survive without advertising. It is
their fear of failure that almost single-handedly assures their
failure. They fear spending the money that they need to get and
keep their business running during those early years of their
operation.

Let’s face it, when you start in business, money is usually
pretty darn tight. So, you must figure out how to get off the
ground without throwing your money down the drain. Every single
red cent is important enough to hang onto with a tight fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to tell about himself.

My friend had always told me that both he and his brother were
the inventers of copper wire. He insisted that the two of them
were fighting over a penny one day and managed to stretch it out
into the first strand of copper wire known to mankind.

Indeed, now is not the time to try to reinvent copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A SUCCESSFUL BUSINESS

The point of advertising is to notify your customers of the
existence of your business. It is necessary to tell people that
you are in business and to tell them what products and services
you are offering.

Unless people know that you are offering a certain product or
service at a certain price, no one will knock upon your door to
buy your wares.

If you fail to attract customers and dollars, your business will
die. Therefore, advertising is a must for the success of your
business. Sure, word of mouth can take you places, but it can
only take you so far. Advertising is designed to pick up where
word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A business is able to
pick up so many customers and dollars on every advertising or
promotion venture. Yet, a certain portion of your old and new
customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must continue to
generate new business and new dollars or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF COMMERCIAL ATTRITION

If you have ever published an online ezine, then you will have
seen attrition first hand.

You can spend all week advertising your ezine and note that your
efforts have generated for example 500 new subscribers. Yet, by
the end of the week, your subscriber base has only climbed by
250 subscribers. What went wrong?

Well, this is how it works. Keep in mind this is only an example
to make my point, but if you have ever published an ezine, then
you will know I am right on the money with this observation.

In one week:

· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very first
issue because they do not like the content.
· 30 people quit after the first issue because their
only purpose in subscribing in the first place was to get the
freebie you had offered to new subscribers.
· 30 of those people unsubscribe because they do not
remember subscribing to the ezine in the first place.
· 80 email addresses bounce due to ISP email filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email addresses
without submitting a change of address to you.
· 15 people have quit the Internet altogether.

In the final analysis, 100 of your new subscribers, or 20% of
your newcomers are gone after one week. Another 150 subscribers
were long-time subscribers who are gone for other reasons.

If you make the mistake of stopping your advertising, your ezine
list will eventually wind down to one subscriber --- you. In our
example, 150 long-time subscribers disappear every week, and
there is nothing you can do to stop it. You must absolutely keep
a fresh flow of new subscribers coming into the ezine in order
to stay ahead of the attrition curve.

STAYING AHEAD OF THE ATTRITION CURVE

An ezine or a business, what is the difference? Not much. Your
business will suffer the same fate as the ezine if you do not
advertise. I don’t know how to make it any more clear than this.

Yes, you must be careful not to throw your money away on
advertising that does not generate results. But you cannot
afford to throw the baby out with the bath water.

Carefully, pick your advertising, study your results, and put
your money back into what is working for you.

In conclusion, you must decide. Do you want to advertise your
business, or do you want to watch your business die? The
decision is yours and yours alone. Well, what are you going to
do?



To Your Success!
Stone Evans' Signature
Stone Evans, The Home Biz Guy

P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.PlugInProfitSite.com/main-14581



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------

Thursday, December 07, 2006

Understanding the Different Methods of Offline Promotion

Copyright © Stone Evans, The Home Biz Guy

http://www.wealthonline-profitmachine.com/pips.html

No business can survive the long run without some form of
consistent advertising. As a result, most business owners will
eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining
where and how to spend your advertising dollars. If you do it
wrong, you could plunk down your entire advertising budget and
receive absolutely no return on your investment. But, if you do
it right, your advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your
advertising budget, you must first have a good understanding of
the different types of advertising and promotion available and
what can be expected to be achieved by each.

· You must understand which markets the different media's can
reach.
· You must understand the demographics of the media's
consumers.
· You must understand the buying habits of the consumers
reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S SHOULD BE CONSIDERED

The media's that people think of most often are television,
radio, newspaper and magazine advertising. Of course, these are
the big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases,
direct sales, telemarketing, word of mouth, branding and
billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media's generally cost big bucks.
Given certain circumstances, the big media's can be bought for
very little money.

Take for example, television, radio and newspapers cost big
bucks during their prime times, but can be bought for pennies on
the dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is
between 7am and 6pm. With newspapers, the primetime is
Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to
drop some bucks. Primetime means that you will be able to hit
more consumers during these times. So, in most cases, a
primetime buy will enable you to reach more people with your
advertising.

Non-primetime hours can still deliver a lot of eyes and ears to
your message, and sometimes, these off-hours can be bought for a
bargain basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more event-driven. The trade
show is the event, while the press release generally exploits an
event.

Trade shows are an exceptional tool when you deal directly with
potential sellers of your products or services. Other shows are
directed at the consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining attention for a
business by distributing newsworthy information about the
business.

Sometimes the appearance of a business at a trade show or other
show can provide the necessary angle for a press release. But
most often, a successful press release will actually require
more noteworthy information than the appearance of a business at
a show.

Yet, even the most mundane of information could be spiced up to
give the real air of importance necessary to get your press
release read and printed.

The great thing about a press release is that might permit you
to get relatively inexpensive promotion on television, radio,
newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and the consumers you
are trying to reach, you might find direct sales and
telemarketing to be very lucrative ways to drive sales to your
business.

Both are very similar in nature. Direct sales can be very
expensive, as it requires a great investment of time to
accomodate. Telemarketing seeks to minimize the time
expenditure, but it often leads to a smaller degree of respect
and attention.

Depending on your product or service --- and always depending
upon the people you employ to the task --- each method will be
more suited to each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising together in my
original list for a reason. I did this because billboard
advertising serves most businesses best by helping to support
the process of branding.

Branding is the process of establishing your business as the
supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your
business.

If branding and USP seems to be a confusing concept, think about
Wal-Mart and their tag line: "Always Low Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about the Visa Card, "It's Everywhere You Want To Be."

You see, these top corporations have managed to make their USP
part of their branding.

Even if you are only competing in a local marketplace, your USP
can and should fit snugly into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to employ in your
advertising and promotion, you should become knowledgable about
your market, and the consumers reached by each media. It is
important to understand which consumers can be reached by a
certain media, and in what quantities.

However you choose to spend your advertising dollars, you should
always track the results of your promotional efforts. Failing to
track successes and failures will ultimately lead to the failure
of a business.

When you know whom you are trying to reach and how you think you
might be able to reach them, you will begin to learn how to use
advertising and promotion to make your business successful. That
is a good thing --- after all, that is why you got into the
business in the first place, isn't it?



To Your Success!
Stone Evans' Signature
Stone Evans, The Home Biz Guy

P.S. If you want to short-cut your path to online success, I
encourage you to sign up for the Plug-In Profit Site service and
get your first website setup within the next 24 hours. Visit
this site to get the details:
http://www.wealthonline-profitmachine.com/pips.html



Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

-----------------------------------------------------------------
Get A Free Money Making Website Just For You That's 100%
Ready To Take Orders And Pull In Massive Residual
Profits Today!
http://www.wealthonline-profitmachine.com/pips.html
-----------------------------------------------------------------