How to Write a Good Press Release to Promote Your Business

Here are some great tips for content marketing on how press releases should be set-up. I've written quite a few press releases, but before I did, I attended webinars on how to get the best search engine rankings. I followed the instructions and to my amazement, the next day I was on the front page of "Yahoo News!"

It is critical for your short and long term success to find ways to generate more traffic to your business and website.

If you are on a tight budget, one good way to get free publicity for your business and get more traffic to your website is to create good press releases about something going on in your business and submit one at least once a month. When an agency posts your press release, you could receive hundreds and hundreds of hits in just a few days. This is a great strategy to build into your marketing. Although you will not receive thousands of hits to your website, the main benefit is that you will get links back to your site which can help you with your search engine rankings.

Here are 5 steps necessary to creating a good press release:

1. Identify your target market – Who are you talking to?
2. Determine what kind of media they read, watch or listen to
3. Find the niche that appeals to your market
4. Write the release according to the templates
5. Submit your release

In addition to the 5 steps above it is very critical that your press release include the following:

1. Headline: A strong captivating headline positioning good key words that relate to your business that focuses on “What’s In It For The Reader?”

The headline should grab the reader’s attention and be in bold type, capital letters, and double-spaced. The headline should summarize the entire press release in a brief, powerful sentence or phrase and lead the reader into the first paragraph.

2. First Paragraph: Now that you’ve captured the interest of the reader, you will want them to read the remainder of the press release. The first paragraph is the next strongest piece of information. This is a good place to focus on who, what, where, when and why.

3. Second and Third Paragraphs: These paragraphs are a great place to highlight a
quote from you written in a third party perspective as a recognized expert in your field. This also helps you establish credibility and authority in the marketplace and also lets the reader know why you are sending the release and why the reader should read it. A great way to do this is to take a position of controversy that the reader does not believe what you are saying, so you must prove it with your points supported by evidence. You may also want to include a quote from another person involved in the project or a testimonial quote from one of your customers on one of your products or services.

4. Final Paragraph: This paragraph is the “call to action.” This is where you want to
tell the reader what to do next. You should be specific, such as “Visit our site at:” “Call us to place your order” “For more information…..”

A great place to get models of press releases is www.prweb.com. Take a look at press releases already submitted and ideally relevant to your topic, think of some good ideas, of your own, start writing and submit!



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Dedicated to your success,

Praveen Kumar

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Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Get FREE traffic for your website

I have an exciting announcement to make...

After a year's worth of research, and a whopping investment of
over $79,853.28 -- Derek Gehl and his team have just released a
special report that's going to blow the lid off everything you
THOUGHT you knew about getting FREE search engine traffic.

Do you think it's HARD to get a top-3 ranking in Google, MSN,
or Yahoo? Are you spending $1,000's on SEO (search engine
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Then you definitely can't afford to miss this.

Because Derek's elite team of Internet marketing specialists have
put together test results and case studies that *prove* there
is still a FREE way to blast your website to a #1 ranking in
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There's tons more to tell you, so visit:

http://www.marketingtips.com/trafficsecrets/t/866200

However, please note that while the strategies that are detailed
on this page are EXTREMELY potent right now -- if you don't
begin to apply them *immediately* (i.e., within the next 90
days), the opportunity will be lost forever.

Just like those who first embraced online shopping... e-mail
marketing... and affiliate programs 10 years ago, only those
who act TODAY will claim the lion's share of the traffic and
profits.

The rest will be left to fight over crumbs!

I hope you enjoy this!

YOUR NAME

P.S. Also, I must warn you that the special FREE teleseminar
with Derek that's offered on this page is only going to be
available for a limited time. So if you're interested, I'd
advise you to move quickly and visit:

http://www.marketingtips.com/trafficsecrets/t/866200

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Plug In Profits - The Best Way to Create Wealthonline

PIPS is the best business opportunity for earning residual income. The basis of a successful home business is being able to earn residual and passive income. With your own PIPS business, you will earn income for many years in the future from the marketing efforts you apply today and the sales you make today. This makes PIPS an easy and smart way to make money online.

PIPS offers multiple streams of income from reputable affiliate programs. Many people who try affiliate marketing fail to succeed because they don�t pick affiliate programs that pay well, and some of the affiliate programs they pick suddenly go bankrupt and vanish overnight. PIPS comprises of solid affiliate programs that have been thriving for nearly 7 years. PIPS ensures that you earn income from several best affiliate programs that have the most lucrative commission payments structure on the internet. PIPS is in essence a very powerful multi-income stream machine which anyone can have and start earning money quickly. By promoting your single PIPS business website, you will be promoting many affiliate programs from which you can earn attractive commissions. This makes PIPS an attractive and well packaged business.

PIPS business has immense training. As soon as you sign up to the PIPS, you get your own �30 Days To Success Guide� which takes you by the hand and show you what to do to build your business and start making profits. All you have to do is to follow this guide and you can never fail to make money with your PIPS business. With this guide, you will learn all the key steps of promoting your business, which would otherwise take you years to learn on your own. PIPS training guide basically shortens your learning curve. No other online business models or opportunities offer such step-by-step training. All the information you need is available for you to use and achieve your own financial freedom.

The PIPS business models comes with all the marketing tools you need to succeed. Stone Evans provides to PIPS members all the tools he uses to build his own business. As a PIPS owner you get your own branded Dotcomology e-book to promote, which is one of the most powerful and highly read e-book on internet marketing. Many people fail to have their own internet home business because they do not have the necessary guidance to help them succeed. Not with PIPS. You�re not left alone drifting in the dark. In fact, PIPS offers so many marketing tools that you can never fail to build your business. No matter what your experience in internet marketing is, you are guaranteed to succeed because you get all the marketing tools you need and more.

PIPS is a business opportunity where a lot of support is provided. As a PIPS business owner, you also get automatic access to a dedicated forum for PIPS members where everyone share ideas, and help and support each other. The PIPS forum is one of the very few places on the internet today where you will be able to find and interact with people who are willing to help you build your business by giving you all the support you need so that you can start earning money.

PIPS is an evolving business that continues to develop. Stone Evans also continues to make additions and improvements to the PIPS program to the benefit of all PIPS business owners, thus ensuring that PIPS remains the most successful and top-notch business opportunity on the internet today.

PIPS business opportunity comes with an auto-responder system so that you can start earning money on autopilot. The success of any online business depends on being able to make money on autopilot 365 days, 24 hours a day! Your PIPS will be set up with an auto-responder and your own 400 day email marketing newsletter ready to build a list for you and promote your site to prospects on auto-pilot. This is a very valuable aspect of your home business, and you get this all set up for you.

PIPS is a business opportunity which rewards your hard work and efforts with ever increasing income. PIPS is not a get rich quick scheme. It�s a real business like any other offline business. Just like any other business; time, effort and commitment will be required to build your business. Because PIPS is a well designed home business program, all your efforts in building your business will be rewarded in the form of increasing commissions from the many affiliate programs you will be promoting.

Minimal start up and marketing costs. An online business requires some capital outlay, just like any other business. However, many online businesses require a high capital outlay which many people who want to earn money at home do not have. The beauty of PIPS is that the start-up costs are very minimal, so anyone can start their own PIPS business. You can start and build your own PIPs business on a shoe string budget.

You get many invaluable bonuses as a new PIPS business owner. Another attractive feature of the PIPS business opportunity is that when you sign up, you get many bonuses that are worth thousands of dollars which you can use to start promoting and building your business. Here�s a sneak peak at the bonuses you will get when you sign up for your own PIPS site.

Anyone can do it! Best of all, whether you know nothing about internet marketing or are an experienced internet marketer, you can start making money with your own PIPS business. You get your own website set up for you, and all the tools and support you need to grow your business. There is virtually no reason why you can not have your own PIPS business and start earning residual income on autopilot.

Earning a living online need not be hard. The PIPS makes making money online very easy and quick, and this is one of the key reasons why PIPS remains the best business opportunity of the decade. PIPS is a great program that provides you with all the tools and support you need to be successful online. Hundreds of thousands people are making money with PIPS today, and you can too!

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Derek Gehl has done it again

If you have been marketing on the Internet for any length of time, chances are you have heard of Derek Gehl. Derek is one of the most successful REAL-LIFE Internet marketing experts online today.

I have learned more about the hard-hitting Internet marketing strategies that really work directly from Derek and his team than any other so-called Internet marketing expert. So when I saw this idea from Derek, it only took me a few minutes before I was once again amazed by the POWERFUL STRATEGIES he had uncovered.

I am talking about a monthly publication that gives you the NO BS EXAMPLES of real people making real money and the exact STEP-BY-STEP DETAILS of how they're doing it!

Derek introduces you to people just like you and me -- real people who are making real money on the Internet -- and shows you the exact strategies they have used to generate incomes in excess of $100,000 to $600,000 online every year... most of them working from home!

I was in his private site just yesterday, and even though I've personally been marketing on the `Net for quite some time, I learned some killer new tricks from people like...

• Robert who turned his $275 a week paycheck into a site of online investigative resources that takes him only 2 hours each day to run... while earning him OVER $250,000 A YEAR in profits!
  
  
• Ellen, a work-at-home mom who generates a great income by simply selling her homemade soaps from her site!
  
  
• Ken who made $300,000+ IN HIS SECOND YEAR OF BUSINESS by teaching people how to daytrade on the Internet... all from his beachfront condo in Hawaii.
  
  
• Andy, who makes $600,000 a year educating others about the hairloss industry and showing people how he managed to reverse his own hairloss!
  
  

... and these are just a few of the people that have already been EXTENSIVELY INTERVIEWED for Derek's private web site. With his monthly subscription you will be exposed to 2 additional interviews every single month.

IMPORTANT NOTE: These are not the typical amateur interviews... You will hear these people answer some extremely tough questions about the exact strategies, software, and tools they used to start, build, and grow their businesses to their current success. You'll even hear about the mistakes they made, and how they suggest YOU avoid them!

So if you want to skip the failing promotions and get a personal tour of REAL WEB SITES built by REAL PEOPLE making REAL PROFITS on the Internet, then go to...

http://dynamic.secretstotheirsuccess.com/t.cgi/866200

... and take advantage of the invaluable tips and tricks that these Internet successes reveal so that you can start applying them to your business today.

All the best,

P.S. As an extra bonus, you'll also have the opportunity to enter a special draw for a site review done by Derek and his team (valued at $5,000).

Each month, a member's site is drawn and then reviewed by Derek and his team, who dissect the site and give tips and tricks they can use to really accelerate their growth and sales.

PLUS! Even if your site isn't chosen, you get the benefit of seeing all of the profitable suggestions that Derek and the IMC team make -- many of which will likely apply to your site, too!

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Stable Online MLM Business

If you are looking for a stable online MLM business, you must do your research carefully. There are so many scams out there that it can often be confusing and hard to distinguish between genuine stable online MLM businesses and MLM businesses that are full of promises but never deliver.

Here are a few things you can do to ensure that you are choosing the right online MLM business for you:

(1) Check how long as the company been around for. If they have been around for less than a year, it is unlikely that they are stable and you may be taking a risk by joining a young company. This isn't always the case though - every company has to start somewhere and getting in early could be to your advantage.

(2) Look at the Product. Make sure that the company you are joining offers a good product. If there is a very shaky product or no product at all this could be an illegal pyramid scheme. Be careful to learn as much as possible about the product by looking at the company's website, speaking to people and researching carefully.

(3) Do your research and read reviews. It's easy to find out about most online MLM businesses by just doing a search in Google. Search for the company name and also search for "reviews" alongside the company name. Remember that you will always find some negative reviews, but if you uncover more negative than positive you may want to think twice.

(4) Contact an affiliate or someone from the company. Ask them some questions via email or speak to them on the phone. If you don't get acceptable answers to your questions then this could be a sign of worse things to come.

Here are some stable online MLM businesses that I am currently an affiliate for.

• Success University - you can give this opportunity a test drive for 2 weeks just by donating $2 to Save the Children. Success University has the most powerful commission structure out of all the companies that I promote. It also has a very strong product - access to hundreds of top quality training courses on internet marketing, finance, real estate, self improvement and more.
• Empowerism - Empowerism provides high quality internet marketing training, web site templates, leads and a monthly internet marketing magazine for its members. It has a very good commission plan, paying $20 upfront for new members then $7 a month for each subsequent month.
• Strong Future International (SFI) - Has a massive array of products from magazines, cleaning products, IAHBE membership, books, audios and more. This one is free to join and provides good training for beginners and a strong commission structure.

To combine multiple stable online MLM business opportunities into one, I recommend the Plug-In Profit Site.

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Make Money Selling Internet Marketing Course

If you're at all serious about making money with your own online business, then it is essential that you carefully consider the deal I want to make with you today...

My good friend Derek Gehl has publicly released the newest edition of his famous "Insider Secrets" online wealth-generating system... and I was wondering if you would mind testing it?

You see, I'm considering partnering with Derek (he and his team have made over $54.7 Million in online sales, and he really *gets* how to be successful selling almost anything using the Internet) -- but before I team up with Derek, I want to make absolutely SURE his system will work for my customers and subscribers.

So here's what I'm proposing:

I've worked out a deal with Derek, and he will ship you (via Federal Express) a 10 lb. box.

In this box you'll find 2 DVDs, 6 resource CDs, 2 guidebooks, and 2 thick binders containing in excess of 1,385 pages explaining the step-by-step instructions on how to start and grow a wildly profitable Internet business.

All I'm asking you to do is follow the instructions. If you do this, one of two things will happen:

The system will work for you, and you'll start living the dream of "passive" income with your very own Internet business.

You'll be literally making money while you sleep!

The system won't work for you. If this happens, Derek will personally write you a check for $200 as our way of apologizing for wasting your time.

In other words, the absolute WORST thing that can happen if you take us up on this is that you'll come out $200 ahead!

The best case scenario is something far, far more exciting...

...luxury vacations, new cars for you and your family, paying off your mortgage... It's up to you!

All you need to do today is tell Derek where to send your package by clicking the link below:

http://www.marketingtips.com/t.cgi/866200

By the way -- do you want to meet a few of the people who are *already* using Derek's system?

-- Rory M. from Ireland made over $1,000,000 last year selling a VERY strange gizmo from his simple little web site. (I still don't understand exactly what it does!)

-- Barbara J. is making a steady $8,500 a month telling people how to rearrange their old furniture. (She's a 60-year-old grandmother, and she works LESS than 1 lousy hour a day!)

-- Chris E. must be the envy of his Australian surfer buddies down at the beach... He makes over $200,000 a year working about 9 hours per week. Not bad for a 23-year-old kid!

You can read more of their stories, and find out all the details of how YOU can get started too by visiting:

http://www.marketingtips.com/t.cgi/866200

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Analyzing Website Traffic

(C) Michael Rasmussen All Rights Reserved http://www.search-engines-revealed.com Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis. These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site. There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic. The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis. The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is. It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been. Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page. If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page. As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign. Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page. After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is. However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations. Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success. Michael Rasmussen is a successful Internet Marketing Consultant and author of many top-selling eBooks. Michael has been marketing online since the early days and he knows what it takes to make money and succeed online. Stop by his Web site and subscribe to his Free monthly newsletter full strategies and techniques for successful web site promotions that can help YOU! Go to http://www.search-engines-revealed.com

Search Engines REVEALED Finally - a step-by-step guide to help you achieve Top Search Engine Ranking in the major search engines. Now you can profit by using same optimization strategies and techniques used by successful site owners! 100% Guaranteed! Click Here For Details

Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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How You Can Create Multiple Streams of Income with Minimum Effort

The singular reason why Netpreneurs fail to succeed on the internet is due to the multiple choices it offers to create wealth online. I have been guilty of it in the past when I started out on the net because I lacked self discipline and joined so many programs that I could barely find time, money or energy to sustain them. Concept of Multiple Streams of Income is excellent but if one looses focus then there is no possibility to succeed on the internet. Our time and advertising budget gets spread out and it reduces the possibility to improve the ranking of our website on the search engines. Fortunately there are few excellent programs on the internet that not only club best programs together but also provide business system and training to succeed on the internet. Netpreneurs must take advantage of these programs when they start out. This is the easiest way to succeed on the internet within shortest period of time.

There are plug in programs that provide entrepreneurs with free Web sites as part of an incentive to affiliates. The best researched opportunities on the internet are integrated into one system on these websites. When you sign up for the system you will be required to sign up for the programs individually. Most of these programs are free to join but some may have a small price tag. The free website that is created for you will have the IDs of your programs embedded in them. Then by advertising and promoting one website it is possible to promote all the opportunities simultaneously. This greatly cuts down your time, effort and costs.


Entrepreneurs who join any or all of the programs start to see a profit right away. It generally takes 24 hours maximum to have your Web site built and visible on the World Wide Web. Each entrepreneur has the liberty to pick her or his own domain name and provides her or his own log. This is prominently displayed at the top of the home page. Another advantage of joining such programs is that they provide their members with online marketing tips and ongoing training to develop skill necessary to succeed online. You will even be able to participate in a members-only online forums to ask questions and get them answered by experts in the field.

By joining a plug in program you are generally provided with your own professionally written e-mail newsletter that will market your company for up to 400 days in a row. This is given to you free of charge. You are also provided with a free auto responder that will automatically send these letters for you to market your business opportunity.

Most plug in programs provide Web site and newsletter marketing program that is very customizable, allowing each entrepreneur to change the promotions and the look of the site and newsletter as she or he wishes.

For a new netreneur or a seasoned professional these plug in programs are the cheapest and most sensible way to start out on the net. Such programs provide you with a complete business system that keeps you focused and provides training not only to you but your downline and business partners thereby ensuring your success in your online venture. There is no hype and you can create multiple streams of income staying focused with the best selected programs on the internet.

To understand this concept fully I will recommend you to read Dotcomology. It is a free e-book on the Science of making Online by Evan Stones who is one of the finest minds on the internet.


Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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Using Auto Responders To Multiply Marketing Power

One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow up while you do the things that you do best - build your Business and spend time with your family chase your kids around the House.

If you have an auto responder then this artilcle will show you how to make it super-effective. If you don’t have an
autoresponder, you can get one on the internet like the
Getresponse and Aweber. These are one of the best and you can get started for free.

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

Wash-Rinse-Repeat

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it’s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

From the Research Labs: Research shows that, on average, A Prospect Must be Contacted Seven Times before you
have any real chance at closing a sale.

Be In The TOP 10

If you apply this strategy to your Internet marketing
campaigns, you’ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

Unbeatable Auto Responder Success Techniques
Technique 1 - The "Kill Overkill" Technique

You don’t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don’t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters spaced apart by 2-4
days, you’ll keep your prospect aware of your business and
develop credibility over time without being a pest.


Technique 2 - The "My Gift To You" Technique

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information"
which coincidentally mentions your product or service
without seeming like you’re over-selling. If you’re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.


Technique 3 - They’ll Learn/You’ll Earn Technique

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.


Technique 4 - Combo Platter Technique

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.




Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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