Using Auto Responders To Multiply Marketing Power

One of the best ways to cultivate new business and save
hours of time is to use an autoresponder. An autoresponder
gives you the ability to follow-up *automatically* on the
email addresses you capture. Instead of wasting hours
following up manually, you can let your autoresponder follow up while you do the things that you do best - build your Business and spend time with your family chase your kids around the House.

If you have an auto responder then this artilcle will show you how to make it super-effective. If you don’t have an
autoresponder, you can get one on the internet like the
Getresponse and Aweber. These are one of the best and you can get started for free.

An autoresponder gives you the ability to send messages
effortlessly for months on end. So if you captured an email
address six months ago, your autoresponder can repeatedly
contact that person to offer your product or service.

Wash-Rinse-Repeat

Repeat contact is a concept that top marketers first used
effectively in the offline world. When you conduct a direct
mail campaign, you send out message after message until it’s no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

From the Research Labs: Research shows that, on average, A Prospect Must be Contacted Seven Times before you
have any real chance at closing a sale.

Be In The TOP 10

If you apply this strategy to your Internet marketing
campaigns, you’ll have a real edge over the competition.
Remember: 90% of businesses do not follow-up with
prospects!

Unbeatable Auto Responder Success Techniques
Technique 1 - The "Kill Overkill" Technique

You don’t want an email-inbox crammed with ads and sales
letters, and neither does anyone else. Don’t send out sales
letter after sales letter. Your messages will become an
annoyance and the recipient will either unsubscribe or just
delete the messages whenever they arrive.

By sending a series of sales letters spaced apart by 2-4
days, you’ll keep your prospect aware of your business and
develop credibility over time without being a pest.


Technique 2 - The "My Gift To You" Technique

Send freebies such as ebooks, info reports, newsletters,
software, or even product samples. Many marketers use this
approach by offering a newsletter.

Sneaky Salesmanship: Within the newsletter you have an
excellent opportunity to plug your product with a few lines
of irresistible copy.

With the soft sell approach, you can contact your prospect
once or even twice a week with "valuable information"
which coincidentally mentions your product or service
without seeming like you’re over-selling. If you’re a
vacuum cleaner distributor, for example, send a newsletter
on allergies and dust mites, for example.


Technique 3 - They’ll Learn/You’ll Earn Technique

Give away a valuable training course via email that has
special appeal to your recipients! You can create a simple
3-day, 5-day, 7 day, or even longer course. And at the end
of some of the course lessons you can add a few lines of
copy plugging your product or service.

This, too, is a soft sell approach.


Technique 4 - Combo Platter Technique

Use a variation of the hard sell, soft sell approach.
Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.




Praveen Kumar is a success coach who has a passion for real estate investing for capital growth and internet marketing for cash flow. He has been helping others, who share the same vision, to start their home businesses and become financially free. Please click here To find the best home based business ideas and training.

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